Ladbrokes vs Surge: margins compared
the 30 days to 12 November 2026 (3 days measured) · markets both priced
On the 67 markets both priced over the 30 days to 12 November 2026 (3 days measured), Ladbrokes' average margin was 5.45% and Surge's 5.08%, so Surge's was lower. Ladbrokes' margin was lower on 25% of them, Surge's on 73%, and they were level on 1%.
By market type
| Market | Shared markets | Ladbrokes | Surge | Ladbrokes lower | Surge lower |
|---|---|---|---|---|---|
| Head to head | 26 | 5.17% | 5.14% | 11 | 14 |
| Line (handicap) | 19 | 5.52% | 5.05% | 4 | 15 |
| Total | 22 | 5.73% | 5.03% | 2 | 20 |
In the last 7 days, on 67 shared markets: Ladbrokes 5.45%, Surge 5.08%.
Each bookmaker on its own: Ladbrokes · Surge · the full ranking.
How it is measured
- A bookmaker's margin on a market is how far its prices' implied chances add up past 100%: 1 ÷ price, summed over every outcome, minus 1. Two sides at $1.90 each is 5.26%.
- Measured once a day on the HaterPicks Australian odds board, on games that have not started yet and start within 14 days. In-play prices are not measured.
- Four market types: head to head (two outcomes, or three where a draw is possible), line, total, and player over/unders. For line, total and props, only the main line: the one most bookmakers quote.
- A bookmaker counts on a market only when it prices every outcome. A market counts only when at least two bookmakers price it in full, and each market counts once per day it is open.
- A margin below 0% or above 40% is a stale or mismatched price, not a real margin, and is dropped.
- The ranking uses head-to-head markets, which every bookmaker prices, so it compares like with like. A bookmaker needs at least 30 head-to-head markets in the window to be ranked; a sport and market type needs 10 markets to be shown; two bookmakers need 20 shared markets for a head-to-head comparison.
- Each bookmaker is measured on its own prices and listed under its own name. Two bookmakers are compared on the markets both priced in full, counting the days each priced at least 20 measured markets.
- Only bookmakers licensed in Australia are measured. Racing, futures and other one-sided markets are not.
Every game's prices, book by book, are on the odds comparison. Today's head-to-head margins, refreshed every 10 minutes, are on which bookmaker has the best odds, and dated monthly snapshots are in the margin reports. The vig calculator works out the margin on any market you type in, and what is the vig explains it.
Information, not advice. HaterPicks is not a bookmaker and takes no bets. Bookmakers are named here only to report what their prices measured.